Assos draws from more than four decades in the cycling industry. Founder Toni Maier is credited with developing the first carbon fiber bicycle frame in 1976. His motivation and goal was to improve aerodynamics. He quickly realized, though, that the wool- and cotton-based bike clothing of the time was the main cause of drag. That same year he introduced the first Lycra cycling shorts. Indeed, you can thank Assos for the double-edged sword of skin-tight cycling apparel.